Location & language
City, district and the vernacular an audience actually thinks in, from Bhojpuri to Tulu, not just where a creator says they live.
EVITARC / Platform
The matching engine.
The six signals
Fit is a formula. Follower count isn't in it.
Every creator and agency is scored across six weighted signals, tuned per brief. You see the score, and the reasons behind it.
Audience demographics
Age, gender and geography of who's really watching, with real-vs-imported follower analysis baked in.
Interests & niche
Topic affinity and content DNA derived from what a creator actually posts, not the label in their bio.
Engagement quality
Saves, replies, shares and sentiment, weighted for depth. A comment that starts a conversation beats a thousand silent likes.
Brand affinity
Signals of genuine fit, past mentions, category love, values overlap, so a post reads like a nod, not an ad.
Trusted agencies
Vetted regional partners layered on top, so discovery turns into execution on the ground, in language.
The affinity score
One number you can actually defend.
Instead of a spreadsheet of vanity metrics, every match gets a single 0–100 affinity score, transparent, weighted to your brief, and always shown with the "why". Audience overlap is flagged so you never pay twice for the same eyeballs.
- Weighted to your objective, awareness, trial or conversion
- Overlap detection across your whole shortlist
- Fake-follower and engagement-pod filtering
- Explainable, every score opens up into its reasons
Shortlist · Nagpur · Marathiaffinity
रे
96
वि
92
स
88
Trust & safety
Clean data. Clean campaigns.
Regional marketing only scales if it's trustworthy. We build the guardrails in.
Fake-follower detection
Bought followers, engagement pods and bot spikes are flagged before they ever reach your shortlist.
Audience-quality weighting
Reported reach is discounted by real audience quality, so numbers reflect commercial impact, not theatre.
ASCI-ready disclosure
Built-in disclosure prompts keep every collaboration inside India's advertising guidelines, no separate legal lap.
Coverage
Indexed by the map that matters.
Creators and agencies are organised by the city and dialect they actually belong to, so a brief for Coimbatore surfaces Coimbatore, not "South India, roughly."
28+
states & UTs mapped
15+
languages indexed
400+
cities & towns
Questions
The honest FAQ.
01
Do you really ignore follower count?
We don't ignore it, we demote it. Reach is an output, useful for planning budgets, but it's never the reason a creator is a good fit. Affinity, audience quality and engagement do the ranking; follower count just sits in the details.
02
Where does your data come from?
Public profile and content signals, platform APIs where available, and creator-supplied data once they join. We combine it with regional agency knowledge so a score reflects both the numbers and the ground truth.
03
Can small brands use it, or is this enterprise-only?
Both. A single-city D2C brand can run a nano-creator campaign on the entry plan; a national FMCG can orchestrate dozens of regional agencies. Same intelligence, different scale. See pricing.
04
Do creators get a say?
Always. Creators opt in, set their rates and choose which briefs to accept. Genuine brand affinity only works if both sides actually want the match.